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Latest Articles
Which Social Media Platform Should Coaches Be On?
Instagram, YouTube, Substack, TikTok... which one is right for your coaching business? Here's how to sort every platform into 3 categories and pick the two that actually lead to clients.
How to Package, Price, and Keep Your Coaching Clients (Even After the Program Ends)
If your clients disappear after week 12, there's a good chance you built a program she was supposed to leave. From today's Office Hours: how to build your coaching package, price it so you can say it out loud, and keep clients long after the last session.
How to Plan Your Coaching Business Marketing Every Month (Plan With Me)
Most coaches don't have a marketing plan. They have a reminder to post. Here's how I plan my month, starting with my offer instead of my content calendar.
Why Problems Alone Don't Sell Your Coaching (And What Actually Does)
I sat through a sales call last week knowing exactly what was coming.
I'm a marketer. I know the playbook. I took the call anyway, because I actually wanted the program.
They asked about my pain points. Good start.
Then they circled them. And circled them. "Tell me more about how frustrating that is." "What's that costing you?"
Twenty minutes in, I knew my pain better than ever.
What I still didn't know? How their program actually solved it.
Wanting Money Doesn't Make You a Greedy Coach
Most coaches were taught that wanting money makes them greedy. That if you were truly aligned, truly of service, the money would just show up while you stayed humble and quiet about it.
Frankly, that's the wrong story.
Why Coaches Go Quiet in the Summer
Most coaches go quiet in the summer and start over in fall. Here's why it happens and how to stay visible and booked through the slow season.
What It Actually Costs To Build A Coaching Business When You Have A Real Life
Most coaches think the cost of building a coaching business is time. It is not.
The real cost is the gap between a business and a bonfire. A bonfire needs you to keep throwing wood on it. A business runs on the days you cannot. Most coaches are quietly running a bonfire and calling it a business, and they will not find out the difference until life sends a bill they cannot pay with hustle.
How to Find Your Real Coaching Niche (When You Already Think You Have One)
Most coaches think they have a niche problem. They actually have a naming problem. This 10-minute exercise helps you find the real coaching niche hiding in your story. For women coaches, business coaches, life coaches, and anyone tired of an elevator pitch that doesn't land. From the Make It Visible blog.