For Coaches Who Want a Coaching Business Filled With Paying Clients
You're a great coach. But where are your clients?
I make getting clients simple, whether you just got certified or you’ve been coaching for years.
Sound familiar?
You finished your coach training with one question left.
“How do I actually get coaching clients?”
Your training taught you how to coach. How to listen, ask good questions, and help people change. It didn't teach you how to get clients.
So you've been trying a little bit of everything:
- Free sessions to build experience
- Posting and hoping someone reaches out
- Tweaking the niche. Again.
- Waiting on referrals that may never come
And somewhere along the way, a quieter question showed up:
What if I keep showing up and it never works?
While you figure it out, the client who would have paid you $2,000 is booking the coach she can find.
Aline B.
Started from zero · 1:1 client
arcsinmotion.com
From no online presence to open for business
“In a matter of 3 months, I went from a newbie to a confident business owner…”
“She's a deep well of know-how and has an immense talent in boiling down very overwhelming info, especially tech-related tasks, into digestible step-by-step guides.”
“If you're looking for someone to be as invested in the success of your business as you are, Michelle is your next coach.”
No online presence and no idea which platforms to use.
In 3 months: her website, booking, email list, and lead magnet, all working together.
Hi, I'm Michelle.
Business and Marketing Coach for Coaches
I hiked 26 miles of the Inca Trail to Machu Picchu. On crutches.
I’m 4 feet 4 inches, and I have a physical disability. I got to the top with a map, a guide, and one step at a time.
Building a coaching business works the same way. Now I give coaches that map, so getting clients feels simple, whether you just got certified or you’ve been coaching for years.
You can't get where you're going without a map. Building a coaching business is no different.
A clear map from certified coach to coach with clients.
Five milestones. One trail. Every coach is somewhere on it. Tap a milestone to see what's there.
Milestone 1
Get Set Up
Your base camp. The boring tech stuff that makes everything else work.
- Base CampYour website, email, booking, and payments, all set up.
Milestone 2
Get Clear
Know who you help and what you sell.
- Dream Client CompassClarity first. You can't speak to everyone and move anyone.
- Establish Your OfferBuild what they already want, not what sounds impressive.
Milestone 3
Get Seen
Show up for the right people, again and again.
- Leverage Your StoryYour story sets you apart. It's your proof before you have testimonials.
- Invite Know, Like, TrustBuild connection so the right clients find you.
- Voice With PurposeKnow your message, so showing up stops feeling like a chore.
Milestone 4
Get Clients
Turn people who know you into paying clients.
- Enroll Your ClientsDiscovery calls feel natural. No slimy pitch. Saying yes feels easy for both of you.
Milestone 5
Get Bigger
Get results, keep clients longer, and grow.
- Repeat and RefineKnow what to check and fix, and keep it running on your own.
Not sure where you are? Take the free diagnostic
Coaches I’ve worked with, in their own words
What happens when your business finally has a direction?
- 8 clients in 48 hours
- Wrote her whole website herself
- Finally knows exactly who she helps
- Built the whole thing in three months
- Strangers started finding her website
- Certified, then finally a plan
8 clients in 48 hours
“I launched my course following your strategy. That same day, I had two people that signed up. By the end of the second day, I had a total of seven. Before I closed the cart, I had one more.”
Wrote her whole website herself
“When I first met you, I was new at coaching. I had just left mental health. I was scrambling. I had no idea what I was doing. I made my own website and everything on the website.”
Finally knows exactly who she helps
“The exercises you gave us really helped me clarify my thinking so much. Now it's not just widowed people specifically, but people who have been going through the grieving process and are ready to start hoping again.”
Built the whole thing in three months
“There's no need to hesitate and try to figure things out on your own. With Michelle's assistance, you will have a strategy and be working towards your goal after one session.”
Stacia ThompsonCoach for women veterans
Strangers started finding her website
“I changed my entire website and created a story in my website, and people have been coming through my website that even don't even know me.”
Certified, then finally a plan
“I did the coaching thing, I got certified and then it was like, and then what? Then you came along.”
Find your starting point
Three ways to build a coaching business that pays you.
Each one does a different job. Pick the one that matches where your business is right now.
Start here · Community
The Builder Room
Build with coaches doing the same steps you are. One clear step at a time, not another course.
- Weekly coworking: post your step on Monday, post your win on Friday
- A monthly live cowork session with me
- Your questions answered by me, in writing, within 48 hours
- The Niche and Avatar Builder, plus a new Monthly Map planner every month
Learn it. Do it. Get support.
Coach With Clients Academy
For coaches building their coaching business who want ongoing help putting what they learn into action, inside a community of coaches doing the work too.
- The Client Enrollment Method with a day-by-day roadmap
- A 1:1 onboarding call with me, then two coaching calls a month
- A live marketing training every month
- Barter coaching: test your offer on a peer coach before your prospects ever see it
Private · Build with you
1:1 Business Mentorship
Your business. Your marketing. Me by your side. We build it together, step by step, shaped around where your business is today and where you want it to go next.
- Just in time, not just in case. A program hands you everything you might need someday. We work on the one decision sitting in front of you this week.
- Nothing starts from zero. The half-written offer. The sequence you abandoned in March. The notes from the last program. We put together what you already have instead of adding to the pile.
- A feedback loop, not a library. A workbook cannot tell you the price is wrong or the niche is too broad. This one talks back, every week, about your business.
- One system, built in order. Built once, step by step, so you stop rebuilding your marketing from scratch every Monday.
Who this is for
- You want a plan made for your business, not a one-size-fits-all program
- You have done the programs and still have half-built pieces
- You want someone in your corner the whole way
6 or 12 months · Academy access included
Not sure which one? Book a free strategy call and I'll tell you what I actually think you need.
Kim L.
Coaching for 20 years · 1:1 client
kimlachapelle.com
20 years in, a fresh set of eyes
“Clear message across all platforms. Clear offer for my transformation package.”
“Personable, professional, knowledgeable, quick response time, went above and beyond in-between our sessions to help build out what I needed to hit my business and timeline goals.”
“Michelle will work tirelessly guiding and helping you get to where you need to take your business.”
20 years of coaching, with her message and signature offer not yet lined up.
One clear message across email, social, and her website, and a clear transformation package.
Michelle
Messages I did not ask for.
These land in my inbox while people are in the middle of the work.
- A message after a session that finally made something click.
- A screenshot of a first paying client.
- A voice note at eleven at night because something worked.
Nothing staged, nothing rewritten, and not one of them was requested. I keep them because on the days this is hard, they are the reminder that it works.
The next one could be from you.
Book a free strategy callForty-five minutes. You'll leave with a plan whether we work together or not.