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Featured

How to Package, Price, and Keep Your Coaching Clients (Even After the Program Ends)

If your clients disappear after week 12, there's a good chance you built a program she was supposed to leave. From today's Office Hours: how to build your coaching package, price it so you can say it out loud, and keep clients long after the last session.

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Why Problems Alone Don't Sell Your Coaching (And What Actually Does)

I sat through a sales call last week knowing exactly what was coming.

I'm a marketer. I know the playbook. I took the call anyway, because I actually wanted the program.

They asked about my pain points. Good start.

Then they circled them. And circled them. "Tell me more about how frustrating that is." "What's that costing you?"

Twenty minutes in, I knew my pain better than ever.

What I still didn't know? How their program actually solved it.