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Marketing and client attraction for coaches.

Marketing, visibility, and client enrollment for ICF-certified coaches and coaches in training. New Article Every Other Week.

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Coaching Business + Marketing Strategies
Which Social Media Platform Should Coaches Be On?
Which Social Media Platform Should Coaches Be On?

Instagram, YouTube, Substack, TikTok... which one is right for your coaching business? Here's how to sort every platform into 3 categories and pick the two that actually lead to clients.

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How to Package, Price, and Keep Your Coaching Clients (Even After the Program Ends)
How to Package, Price, and Keep Your Coaching Clients (Even After the Program Ends)

If your clients disappear after week 12, there's a good chance you built a program she was supposed to leave. From today's Office Hours: how to build your coaching package, price it so you can say it out loud, and keep clients long after the last session.

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How to Plan Your Coaching Business Marketing Every Month (Plan With Me)
Visibility
How to Plan Your Coaching Business Marketing Every Month (Plan With Me)
Visibility

Most coaches don't have a marketing plan. They have a reminder to post. Here's how I plan my month, starting with my offer instead of my content calendar.

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Visibility

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